Wednesday, June 13, 2007

Collegeville Dental.com

Client: Collegeville Dental
Work Performed: Website, Photography, Video “Infomercial,” Web Hosting

Collegeville Dental needed a facelift on their website, and when I spoke to Dr. Ryan Estelle, we decided that he wasn’t necessarily trying to sell the practice, but instead he was trying to show the practice.  For many, going to the dentist isn’t exactly a trip you look forward to, so Ryan and his staff wanted it to come across on the website that Collegeville Dental is unlike any other dentist’s office on the planet.

To further develop this idea, Ryan and I had a great dinner over at Sullivan’s Steakhouse, and we decided that for the website to truly come to life, to really allow people to experience on the web what they would experience in the office, we needed some cameras.  Specifically, a film camera and a still SLR with a bunch of lenses.  We did a one day photo shoot, and on a separate evening shot the film which featured a number of Ryan’s patients and members of his staff.  He also wanted to feature his own photography on the website as well as give some fast facts about the practice.  The website is a content managed solution that allows for easy updates from any internet-connected computer.

Visit the Site

View the Video

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