Sunday, January 27, 2008

The High Street Caffe

Client: The High Street Caffe
Work Performed: Website, Photography, Video “Infomercial,” Web Hosting

The High Street Caffe has the kind of food that makes you want to continue to eat long after you’re full.  I know, as I do it every time I go there.  Don Syracuse, owner of the now-famous West Chester eatery needed a website so he could post all the info that you find on most restaurant sites:  hours, menus, directions, etc.  But what he really wanted to accomplish was to mimic the “look and feel” of the restaurant on his website.  The High Street is straight out of Louisiana Cajun:  purple walls, beads all over the place, dimly lit, the constant smell of crawfish, spices, fresh seafood, and all this being underpinned by live jazz or blues (and, in my day, a little classical, as I was the house entertainment for the first couple of years).

Don also wanted a video so people could further get the “flavor” of the restaurant right on the website.  We did a one camera shoot, and I conducted the interview while my DP shot the footage.  The outtakes on the film represent some of the funniest stuff you’ll ever hear (well, you probably won’t hear it), and we just laughed and laughed in between takes trying to get it right.  In the end, we did…

This film was eventually acquired by Turn Here.com, who believed that my style of editing was in alignment with the kinds of films they wanted to make, at least at that time. 

Visit the Site

or

Watch the movie we produced below

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